This is as simple as it sounds. Giving to others increases our capacity for love. It makes us realize that even if we don’t have much, we have enough to share with others. In fact, previous scholarly analysis has shown that less affluent people donate a larger percentage of their income to charities and causes than the wealthy. Donating used clothes to a shelter, new shoes to foster kids, money to a worthy organization or buying something that aids a cause will make you feel rich. We do actually make charitible donations to the value we state, 30% of every $30 shirt. There may be some value won or lost during exchange rates but it's all donated, every cent, this makes us feel good, great even, to know we're doing what we can.
We do have one paid staff member, his name is Jeff (as those that have received a shirt from us may have noticed), he is paid and he tirelessly prints all your shirts, one by one to ensure it's all sent out promptly and with the quality we all would expect.
The artists give all they can in regards to their art and often expect or ask nothing in return, they know we're doing our best to help make the world a better and more sustainable place for future generations to enjoy.
We all do it for love, we do it because, to us, it's the right thing to do.